Schedule
DATE
January 23, 2020
LOCATION
Palomar College, RB
TIME
8 am - 3:30 pm
TICKETS
$79 Members/$99 Non
San Diego Business Summit features 18 different breakout sessions for attendees to choose from.
Each hour offers different workshops that focus on marketing, human resources, finance, and technology. Attendees will gain valuable knowledge that they can take back to the office and implement the very next day.
Seating is limited at each session and is on a first come basis.
9:00 - 9:30 am Keynote Sessions
Garry Ridge
Chief Executive Officer
WD-40
It’s All About the People
It’s often said, with nods of wise agreement, that any organization is nothing without its people. Then why are nearly 70% of all employees in the U.S. disengaged at work? Clearly, the conferences, books, courses and motivational speakers are insufficient to make a difference.
This session by WD-40 Company CEO Garry Ridge will be a look “under the hood” of one of the world’s most recognized brands, where employee engagement is above 93%, 98% say they “love to work at WD-40 Company”, and 99% say that their “opinions and values are a good fit” for WD-40 Company. This high engagement has resulted in a company that has doubled in revenue in the last decade, and is on a trajectory to double again in the next.
Itica Milanes
Communications Director
SD County Supervisor, Kristin Gaspar
Strategies for Polishing Your Public Speaking
Public speaking is the number one fear for people around the world. Polished presentation skills are always useful in making presentations, interviewing for a job, or merely speaking to your colleagues about a project. Itica will share strategies that have carried her through the many presentations on and off the air as an anchor and reporter for major television news stations and as a Communications Director for Supervisor Kristin Gaspar.
- First Impressions
- Um’s and uh’s
- Body language
- Strategies for recovery after a stumble
- Moving your audience
Public Relations Versus Marketing/Advertising
Key Takeaways:
- Difference between PR and Marketing/Advertising
- Cost of Public Relations vs Marketing
- How Much Should a Business Allocate for Each
-
Strategies for Organizations/Companies with Little or No Budget
Panelists:
- Michael Brown - Vice President, Marketing & Communications, Port of San Diego
- Heather Dueitt - Vice President, Marketing, MyPoint Credit Union
- Eileen Gaffen - President, Steres Gaffen Media
- Jon Pak - Executive Director, Brain Balance of San Diego
- Moderator | Barbara Chodos, President & Publisher, San Diego Business Journal
Presented by
2020 Employment Law Updates
Key Takeaways:
- Independent Contractor vs Employee
- New Laws, State vs Federal
- Workplace Harassment
- Financial Risk of Having an Outdated Employee Handbook
Panelists:
- Patrick Allen - Employment Attorney, Buchalter, APC
- Thomas Daugherty - Shareholder, Klinedinst PC
- Heather Stone, Of Counsel, Dinsmore
- Moderator | Denise Visconti, Shareholder, Littler Mendelson
Presented by
Alternative Funding for Non-Profits and Small Business
Key Takeaways:
- Grants Available for Non-Profits and Small Business
- Where to Look for Government Grants
- How to Finance a Project Without Bank Support
- Local vs National Grants
Panelists:
- Trudy Armstrong - Director of Regional Outreach, The San Diego Foundation
- Roxane Helstrom - Independent Grant Writer
- Tony Teravainen - CEO & Co-Founder, Support the Enlisted Project (STEP)
- Candyce Yee - Grants Administrator, County Supervisor Jim Desmond
- Moderator | Dr. Renee DuVerger, Corporate Relations Manager, Brandman University
Newest Threats in Cybersecurity
Key Takeaways:
- Effective Ways to Protect Your Customers and Business Data
- Newest Threats for Business to Keep on Eye out For
- Newest Laws and Regulations for Cybersecurity and Privacy
- How to Stay on Top of Newest Threats and Update
Panelists:
- Jack Greene, Senior Engineer, Rancho Computer Networks, Inc.
- Susan Miller, Sr. Director, Global Product Security, Oracle
- Scott Starost, CEO & President, SDTEK
- Désirée Wilson, President, Oceanside Security Agency
- Moderator | Stacy Rungaitis, Executive Director, Palomar College Foundation
Presented by
Branding Strategies for your Organization/Self
Key Takeaways:
- Defining and Managing Your Brand
- Branding, Reputation and Culture
- Lessons Shared - Biggest Mistakes
- How Do You Know When to Rebrand
Panelists:
- Steven Bellach, Principal, BottomLine Marketing
- Marlee Ehrenfeld, Principal, MIG
- Todd Kern, Chief Marketing Officer, Frontwave Credit Union
- Dave Woods, Founder & CEO, Deedub, Inc.
- Moderator | Kathi McCalligan, Director of Marketing, Baker Electric Home Energy
Hiring, Firing and Everything in Between (Is it Legal?)
Key Takeaways:
- How to avoid hiring mistakes
- Can you hire independent contractors anymore?
- Diversity: Culture fit vs Value fit
- The dilemma of injured employees and workers comp
- The value of background checks
Panelists:
- Cathy Bucher, Founder & Senior Consultant, Bucher Consulting for Human Resources
- Erica Hatch, Vice President of HR, Newland Real Estate Group
- Shawn Stout-Jough, Principal Consultant, Strategic HR Advisory
- Jamie Latiano Jacobs, Co-Founder, High Performanceology
- Moderator | Widney Hawthorne, Business Consultant, CoAdvantage
Strategies for Stronger Customer Retention
Key Takeaways:
- Cost of Getting New Business vs Existing Business
- Turning Customers into Raving Fans
- Communication Strategies for Engaging Customers
- Correlation Between Customer Engagement vs Customer Retention
Panelists:
- Glen Hopkins - Global Head Advanced Technology R&D, HP, Inc.
- Tina Howe - Vice President & CFO, Bill Howe Family of Companies
- Debra Rosen, President & CEO, North San Diego Business Chamber
- Moderator | Peter Zien - Owner/CEO, AleSmith Brewing Company
Presented by
Technology Solutions for Business
Key Takeaways:
- Outsourcing Technology vs Keeping In- House
- Utilizing Technology to Your Advantage
- Using Technology to Build Your Business
- Strategies for Staying up With the Rapid Technology Changes
Panelists:
- Chakri Bokka - Vice President of Technology, PCG/PMI San Diego
- Bill Durney - CEO, Rancho Computer Networks, Inc.
- Regina Fernando - Owner, Delta T Media
- Nancy Frick - Cloud Solution Architect, Teradata
- Moderator | Elisa Roberts - Owner, Business Bridging Solutions
12:15 - 12:45 pm Lunch Keynote Sessions
Dr. Alessandra Wall
President
Life in Focus Coaching
Showing Up as a Great Leader in 5 Minutes or Less
There is no dearth of information on what makes a great leader. Yet, many of us still struggle to show up as the leaders we want to be. What if you could start practicing great leadership today in just five minutes?
Discover three 5-minute shifts every leader can make to show up better, build thriving teams and lead greatly.
Jill Tupper, MA
Instructor
Rady Center for Executive Development
UC San Diego
Conquering Digital Distractions
Digital overload is a defining problem in today's workplace. We spend days and nights, on desktops, laptops, tablets and smartphones, we're bombarded with so many messages and alerts that even when we want to focus, it's nearly impossible.
Jill Tupper M.A. will give you insight into the neuroscience behind our always-on culture and practical tools to take back control over your digital devices rather than having them control you.
Jill's presentation will include:
- How to control the overload, don't let it control you
- Strategies for weaning yourself from devices
- Multi-tasking with technology, good or bad?
- Power of a re-charge break
Using Social Media to Promote Your Business
Key Takeaways:
- Why Use Social Media
- Best Platforms for Business
- Lessons Shared - Biggest Mistakes and Wins
- Managing Negative Reviews
Panelists:
- Jon Dubensky - Partner & Founder, 2Point Digital Agency
- Kathleen McEntee - Marketing Director, Massage Envy
- Robert Nance - Founder and President, Push Marketing
- Katrina Wilborn - Marketing Director, Bill Howe Family of Companies
- Moderator | Steve Stallings, Councilmember, Rincon Band of Luiseno Indians
Presented by
Recruiting and Retaining Employees
Key Takeaways:
- Technology/Marketing Used for Recruiting
- Leveraging Internships
- Incentive/Benefit Ideas for Retaining Employees
- Importance of Professional Development
Panelists:
- Neal Cook - Vice President Employee Benefits, HUB International
- Hema Crockett - Co-Founder, High Performanceology
- Dr. Douglas Fenner - President, Fenner Consulting Group
- Juanita Hendrickson - Vice President, Organizational Development and Inclusion & Diversity, Teradata
- Moderator | Chuck Matthews, Director, North Regions HHSA, County of San Diego
Challenges and Opportunities Faced by Small Business
Key Takeaways:
- Biggest Challenges Small Businesses Face
- Ideas for Overcoming Challenges
- Importance of Diversifying Products and Services
- Strategies for Standing Apart From Your Competition
Panelists:
- Jeff Mudd - President, Best Rate Repair & Termite Company
- Fred Nasseri - Owner, Unicorn Jewelry & Watch Boutique
- Dave Rosenberg - Principal, Locked on Leadership
- Moderator | Joe Britton, Public Affairs Manager, San Diego Gas & Electric
Presented by
Using Data to Grow Your Business
Key Takeaways:
- Tools for gathering data
- What data is important and how do you collect it
- Identify and reach your target market
- Effectively communicate with your team and implement a plan
Panelists:
- Michiko Araki - Vice President, New Business Group and Corporate Marketing, Sony Electronics, Inc.
- Henriette Burbank - Senior Director, Operations, AMN Healthcare
- Amy Moffatt - Manager, Perfect Order, Digital Operations, Petco Animal Supplies
- Raymond Pettit - Executive Director, Rady School of Management, UCSD
- Moderator | Jill Farwell, Director, Rady Center for Executive Development
Presented by
Strategies for Acquiring New Business
Key Takeaways:
- Developing Strategic Partnerships – partner with a company that complements your product or service
- How bundling products and services can drive new sales
- Why introductions are more powerful than referrals
- Giveaways, do they really work?
- Defining and targeting your new customer or business
Panelists:
- Jennifer Mons Anderson - Chief Executive Officer, AccessElite, a Concierge Key Health Company
- Natahlie Halcrow, Co-Founder, Gearbox Websites
- Evan Wahl - Vice President, PRAVA Construction Services, Inc.
- Moderator | Richard Marks - Owner/Founder, RDM Management Group
Presented by
Diversity and Inclusion
Key Takeaways:
- Newest ADA Laws and Regulations
- Training to Keep Your Business Compliant
- Culture Fit vs Value Fit
- Importance of Interviewing Diverse Pool of Candidates
Panelists:
- Arthur Benjamin - Manager - Diversity, Inclusion, & Talent Strategy, California Coast Credit Union
- Sarah Hassaine - Manager, Inclusion and Diversity, Qualcomm
- Mark James - President, Hire Consulting Services
- Moderator | Mishell Taylor, Partner in Charge, Littler Mendelson
Presented by
Free Resources For Small Business
Key Takeaways:
- FREE business tools
- Developing a business plan
- Finding and hiring a skilled workforce
- Resources in San Diego
Panelists:
- Ed Andrew, Mentor, SCORE San Diego
- Jack Pellegrino, Director - Department of Purchasing & Contracting, County of San Diego
- Sudarshan Shaunak, Director, North San Diego Small Business Development Center
- Elizabeth Studebaker, Assistant Deputy Director - Business Expansion, Attraction and Retention, Economic Development Dept, City of San Diego
- Alexis Villanueva, Business Partnership Specialist, San Diego Workforce Partnership
- Moderator | Jana Vargas, Director of Procurement & Contract Services, SDC Regional Airport Authority
Breakout Sessions
San Diego Business Summit features 15 different breakout sessions for attendees to choose from.
Strategy Team
SD Business Summit was made possible by a Strategy Team made up of leaders and members of North San Diego Business Chamber. Each team member brought diverse thoughts, talent and time to insure the summit had content and subject matter that was relevant to 75% or more of the business community.
Tickets
Limited to 200 tickets
Members:
$59 until 11/30/2019
$79 after 11/30/2019
Non-Members:
$79 until 11/30/2019
$99 after 11/30/2019