Schedule


DATE

January 23, 2020

LOCATION

Palomar College, RB

TIME

8 am - 3:30 pm

TICKETS

$79 Members/$99 Non


San Diego Business Summit features 18 different breakout sessions for attendees to choose from.

Each hour offers different workshops that focus on marketing, human resources, finance, and technology. Attendees will gain valuable knowledge that they can take back to the office and implement the very next day.

Seating is limited at each session and is on a first come basis.

8:00 am Check-in and Networking

9:00 - 9:30 am Keynote Sessions

Garry Ridge
Chief Executive Officer
WD-40

It’s All About the People

It’s often said, with nods of wise agreement, that any organization is nothing without its people. Then why are nearly 70% of all employees in the U.S. disengaged at work? Clearly, the conferences, books, courses and motivational speakers are insufficient to make a difference.

This session by WD-40 Company CEO Garry Ridge will be a look “under the hood” of one of the world’s most recognized brands, where employee engagement is above 93%, 98% say they “love to work at WD-40 Company”, and 99% say that their “opinions and values are a good fit” for WD-40 Company. This high engagement has resulted in a company that has doubled in revenue in the last decade, and is on a trajectory to double again in the next.

Itica Milanes
Communications Director
SD County Supervisor, Kristin Gaspar

Strategies for Polishing Your Public Speaking

Public speaking is the number one fear for people around the world. Polished presentation skills are always useful in making presentations, interviewing for a job, or merely speaking to your colleagues about a project. Itica will share strategies that have carried her through the many presentations on and off the air as an anchor and reporter for major television news stations and as a Communications Director for Supervisor Kristin Gaspar.

  • First Impressions
  • Um’s and uh’s
  • Body language
  • Strategies for recovery after a stumble
  • Moving your audience

10:00 - 10:45 am

Public Relations Versus Marketing/Advertising

Key Takeaways:

  • Difference between PR and Marketing/Advertising
  • Cost of Public Relations vs Marketing
  • How Much Should a Business Allocate for Each
  • Strategies for Organizations/Companies with Little or No Budget

Panelists:

  • Michael Brown - Vice President, Marketing & Communications, Port of San Diego
  • Heather Dueitt - Vice President, Marketing, MyPoint Credit Union
  • Eileen Gaffen - President, Steres Gaffen Media
  • Jon Pak - Executive Director, Brain Balance of San Diego
  • Moderator | Barbara Chodos, President & Publisher, San Diego Business Journal

Presented by

2020 Employment Law Updates

Key Takeaways:

  • Independent Contractor vs Employee
  • New Laws, State vs Federal
  • Workplace Harassment
  • Financial Risk of Having an Outdated Employee Handbook

Panelists:

Presented by

Alternative Funding for Non-Profits and Small Business

Key Takeaways:

  • Grants Available for Non-Profits and Small Business
  • Where to Look for Government Grants
  • How to Finance a Project Without Bank Support
  • Local vs National Grants

Panelists:

Newest Threats in Cybersecurity

Key Takeaways:

  • Effective Ways to Protect Your Customers and Business Data
  • Newest Threats for Business to Keep on Eye out For
  • Newest Laws and Regulations for Cybersecurity and Privacy
  • How to Stay on Top of Newest Threats and Update

Panelists:

Presented by

11:00 - 11:45 am

Branding Strategies for your Organization/Self

Key Takeaways:

  • Defining and Managing Your Brand
  • Branding, Reputation and Culture
  • Lessons Shared - Biggest Mistakes
  • How Do You Know When to Rebrand

Panelists:

Hiring, Firing and Everything in Between (Is it Legal?)

Key Takeaways:

  • How to avoid hiring mistakes
  • Can you hire independent contractors anymore?
  • Diversity: Culture fit vs Value fit
  • The dilemma of injured employees and workers comp
  • The value of background checks

Panelists:

Strategies for Stronger Customer Retention

Key Takeaways:

  • Cost of Getting New Business vs Existing Business
  • Turning Customers into Raving Fans
  • Communication Strategies for Engaging Customers
  • Correlation Between Customer Engagement vs Customer Retention

Panelists:

  • Glen HopkinsGlobal Head Advanced Technology R&D, HP, Inc.
  • Tina HoweVice President & CFO, Bill Howe Family of Companies
  • Debra RosenPresident & CEO, North San Diego Business Chamber
  • Moderator | Peter ZienOwner/CEO, AleSmith Brewing Company

Presented by

Technology Solutions for Business

Key Takeaways:

  • Outsourcing Technology vs Keeping In- House
  • Utilizing Technology to Your Advantage
  • Using Technology to Build Your Business
  • Strategies for Staying up With the Rapid Technology Changes

Panelists:

12:15 - 12:45 pm Lunch Keynote Sessions

Dr. Alessandra Wall
President
Life in Focus Coaching

Showing Up as a Great Leader in 5 Minutes or Less

There is no dearth of information on what makes a great leader. Yet, many of us still struggle to show up as the leaders we want to be. What if you could start practicing great leadership today in just five minutes?

Discover three 5-minute shifts every leader can make to show up better, build thriving teams and lead greatly.

Jill Tupper, MA
Instructor
Rady Center for Executive Development
UC San Diego

Conquering Digital Distractions

Digital overload is a defining problem in today's workplace. We spend days and nights, on desktops, laptops, tablets and smartphones, we're bombarded with so many messages and alerts that even when we want to focus, it's nearly impossible.

Jill Tupper M.A. will give you insight into the neuroscience behind our always-on culture and practical tools to take back control over your digital devices rather than having them control you.

Jill's presentation will include:

  • How to control the overload, don't let it control you
  • Strategies for weaning yourself from devices
  • Multi-tasking with technology, good or bad?
  • Power of a re-charge break

1:00 - 1:45 pm

Using Social Media to Promote Your Business

Key Takeaways:

  • Why Use Social Media
  • Best Platforms for Business
  • Lessons Shared - Biggest Mistakes and Wins
  • Managing Negative Reviews

Panelists:

  • Jon DubenskyPartner & Founder, 2Point Digital Agency
  • Kathleen McEnteeMarketing Director, Massage Envy
  • Robert NanceFounder and President, Push Marketing
  • Katrina WilbornMarketing Director, Bill Howe Family of Companies
  • Moderator | Steve Stallings, Councilmember, Rincon Band of Luiseno Indians

Presented by

Recruiting and Retaining Employees

Key Takeaways:

  • Technology/Marketing Used for Recruiting
  • Leveraging Internships
  • Incentive/Benefit Ideas for Retaining Employees
  • Importance of Professional Development

Panelists:

Challenges and Opportunities Faced by Small Business

Key Takeaways:

  • Biggest Challenges Small Businesses Face
  • Ideas for Overcoming Challenges
  • Importance of Diversifying Products and Services
  • Strategies for Standing Apart From Your Competition

Panelists:

  • Jeff MuddPresident, Best Rate Repair & Termite Company
  • Fred NasseriOwner, Unicorn Jewelry & Watch Boutique
  • Dave Rosenberg - Principal, Locked on Leadership
  • Moderator | Joe Britton, Public Affairs Manager, San Diego Gas & Electric

Presented by

Using Data to Grow Your Business

Key Takeaways:

  • Tools for gathering data
  • What data is important and how do you collect it
  • Identify and reach your target market
  • Effectively communicate with your team and implement a plan

Panelists:

  • Michiko ArakiVice President, New Business Group and Corporate Marketing, Sony Electronics, Inc.
  • Henriette BurbankSenior Director, Operations, AMN Healthcare
  • Amy MoffattManager, Perfect Order, Digital Operations, Petco Animal Supplies
  • Raymond PettitExecutive Director, Rady School of Management, UCSD
  • Moderator | Jill FarwellDirector, Rady Center for Executive Development

Presented by

2:00 - 2:45 pm

Strategies for Acquiring New Business

Key Takeaways:

  • Developing Strategic Partnerships – partner with a company that complements your product or service
  • How bundling products and services can drive new sales
  • Why introductions are more powerful than referrals
  • Giveaways, do they really work?
  • Defining and targeting your new customer or business

Panelists:

Presented by

Diversity and Inclusion

Key Takeaways:

  • Newest ADA Laws and Regulations
  • Training to Keep Your Business Compliant
  • Culture Fit vs Value Fit
  • Importance of Interviewing Diverse Pool of Candidates

Panelists:

  • Arthur BenjaminManager - Diversity, Inclusion, & Talent Strategy, California Coast Credit Union
  • Sarah Hassaine - Manager, Inclusion and Diversity, Qualcomm
  • Mark JamesPresident, Hire Consulting Services
  • Moderator | Mishell Taylor, Partner in Charge, Littler Mendelson

Presented by

Free Resources For Small Business

Key Takeaways:

  • FREE business tools
  • Developing a business plan
  • Finding and hiring a skilled workforce
  • Resources in San Diego

Panelists:

  • Ed Andrew, Mentor, SCORE San Diego
  • Jack Pellegrino, Director - Department of Purchasing & Contracting, County of San Diego
  • Sudarshan Shaunak, Director, North San Diego Small Business Development Center
  • Elizabeth StudebakerAssistant Deputy Director - Business Expansion, Attraction and Retention, Economic Development Dept, City of San Diego
  • Alexis VillanuevaBusiness Partnership Specialist, San Diego Workforce Partnership
  • Moderator |  Jana Vargas, Director of Procurement & Contract Services, SDC Regional Airport Authority
Breakout Sessions

San Diego Business Summit features 15 different breakout sessions for attendees to choose from.

See Schedule

Exhibitors

See which businesses will be at San Diego Business Summit or register your company for a table.

More Info

Strategy Team

SD Business Summit was made possible by a Strategy Team made up of leaders and members of North San Diego Business Chamber. Each team member brought diverse thoughts, talent and time to insure the summit had content and subject matter that was relevant to 75% or more of the business community.

Meet the Team

Tickets

Limited to 200 tickets

Members:

$59 until 11/30/2019
$79 after 11/30/2019

Non-Members:

$79 until 11/30/2019
$99 after 11/30/2019